There is various possible arguments as to why these shows were unsuccessful. All of them fall short. Show times and dates have become irrelevant. Many shows are successful on various days. The time slot is no longer a factor with DVR, etc. The genre is more powerful than ever. Look at the top Box office movies of all time, and you will see nothing but science fiction and fantasy. Look at television and I hope you see that most the top rated shows are unfortunately not what your viewers want. And the shows we do want exist and actually do quite well. Check the ratings and see what is successful! So don’t sell this genre short.
I can’t speak for all the fans out there, but I am willing to accept shows I am not interested in for the sake of the network. I won’t ask you to cancel all the shows I don’t watch. Just stop cancelling the shows I do like. Stargate Universe was brilliant and fresh. It needed time to develop and it was doing just that. The fans would have come to the show if it had been promoted elsewhere. Eureka is smart and fun. It could have mass appeal if people knew it existed.
If cancellation is a must, I would hope that Dave Howe would have the talents to keep his fans by using his empire to keep his fans. There is a publishing end with books and a magazine, a movie division and a website that could offer so much more. Complete the story with published writing or a cartoon. Cross promote your network empire.
Speaking of promotion, this is where Mr. Howe fails. Many shows have advertising and promotion across the board. Get your stars from these shows on NBC shows. Put them on daytime television, guests on talent shows and late night talk shows. If you are going to embrace WWE, have cameos. That market loves cross promotion. You did it with Warehouse 13 and Cody Rhodes, reverse the roles and get cast members from Sanctuary and Warehouse 13 to appear at ringside. Have Zachery Levi appear on Eureka and advertise it during Chuck. Get more people like Felicia Day as well. Popular Internet stars can pull a huge draw. Crossovers are also something I have always loved. I know some of my friends may disagree, but since my early days of comic books, I have enjoyed Wolverine fighting with or against anyone.
Then there is advertising. Get the right companies and advertise to your base. Computer and game companies, technologically advanced cars, etc. Use your knowledge of your fans to sell your ads. Get smaller companies that we want to here from as well. They can’t pay top dollar but they will be ads we care about. Try Wizards of the Coast, comic book companies etc. and watch your fans cheer for ads they love. This also means that you need to be creative with your ads. While I hated the blatant plugs for Subway on Chuck and Sprint’s horrible plugs on Heroes, it can be done subtly. It is also an acceptable evil to keep our fiction we love. I have no problem with Myka’s love of Twizzlers. Heck, I would have been fine with the crew of Destiny finding a single bottle of Mountain Dew and sharing shots of it with each other to start a flashback episode on what they did before they were stranded in deep space. And the cheap plugs could have been background images when they communicated with Earth.
As for ratings, I have ranted about this before. Stop rating your show by Neilsen, which is flawed, and use the truth to help sell your ads. We do not watch your shows when they air. We watch them online or DVR. Accept it, prove it and sell advertising accordingly! You are Syfy and you should be breaking new ground on how you air and promote your shows that live up to your concept. Find out how to advertise to us. Get a new technology company to put the cool new device they have made in an episode of Eureka, When the people at GD invent it and two weeks later we can buy it in stores….. WOW!